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Case study · Fractal · United States

Fractal runs $100M+ a year in transactions on one live system we built

We connected their systems into one live view for every role, with alerts that explain themselves in plain English.

in yearly transactions tracked in the system we built
$100M+
in yearly transactions tracked in the system we built
days until the whole team was using it
30
days until the whole team was using it
hours saved per person every week
10–12
hours saved per person every week
What changed

Before and after

  • Before: Numbers came from spreadsheets and days-old exports

    After: Every role sees live numbers

  • Before: Problems showed up late, in reports

    After: Alerts flag problems as they happen, in plain English

  • Before: Forecasting was guesswork

    After: Forecasts are part of daily decisions

The problem

Leadership could not see revenue, sales activity, or problems as they happened. Teams worked from old spreadsheets and waited days for reports, so decisions came late.

What we built

One live system across sales, payments, and operations, with a tailored view for executives, sales reps, and operations managers. Alerts flag problems early and explain them in plain English.

  • Connected data
  • Live views by role
  • Early-warning alerts
  • AI alert explanations
Live revenue and sales activity in one place.
Live revenue and sales activity in one place.
How it works

How the alerts work

AI handles 1 of 5 steps. People make the final call.

  1. 1
    Automation

    Connect

    Sales, payments, activity, and revenue data flow into one place.

  2. 2
    Automation

    Agree

    Everyone works from the same agreed numbers, updated live.

  3. 3
    Scoring

    Spot

    The system spots unusual changes as they happen.

  4. 4
    AI (LLM)

    Explain

    AI explains each alert in plain English: what changed and where.

  5. 5
    Your team

    Act

    The right manager gets the alert and deals with it.

The results

The bottom line

The system has run the business every day for over a year and tracks more than $100M in transactions a year. Each person saves 10 to 12 hours a week, response time to operational problems fell by 61%, and the whole team, from executives to field reps, was using it within 30 days.

Blinko delivered exceptional work on a highly complex problem. Deep expertise in data science, machine learning, and business domain knowledge - exceeded all expectations.

Steve Conn · Analytics Director, Fractal & Sky Systems
Tailored views for executives, sales reps, and operations.
Tailored views for executives, sales reps, and operations.

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