Blinko

Know which accounts to act on, and prove it paid off.

For payments and fintech companies: see which accounts are quietly shrinking, what it costs you, and which ones are worth acting on, before it shows up in the monthly report.

Underneath: advanced statistics, causal inference and AI engineering, built into systems your team uses every day.

See our work

Clients include Fractal, Solventis and OmniXM.

A fictional book of 400 merchants. Each mark is one merchant, sized by the revenue it brings in.

Illustrative

Illustrative chart: 400 fictional merchants shown as marks, sorted by the change in their processing volume. 23 merchants, gathered at the end and marked red, are declining beyond their usual pattern, with $1.9M of revenue at risk a year.

From a revenue problem to a decision you can check.

Most reports stop at what happened. You also get the next two answers: what to do about it, and whether it worked.

Illustrative: 400 fictional merchants, one dot each. The 23 in red are shrinking faster than their normal pattern.

Understand

What is happening?

You see which accounts are shrinking, why, and what each one costs you, while there is still time to act.

Illustrative: each dot is a merchant, placed by how much its payment volume changed in the last 12 weeks. 23 are shrinking well beyond normal, putting $1.9M of revenue a year at risk. 14 more are only having their usual seasonal dip, so they stay grey.

Decide

What should we do?

You know which accounts are worth acting on and which to leave alone, with a dollar figure and an honest level of confidence. Predictive models, causal inference and optimization do the work underneath.

Illustrative: the 23 at-risk merchants, placed by what acting would earn after its cost. Acting on 9 of them is worth about $340K. For the other 14, the action would cost more than it brings back, so we leave them alone.

Improve

Did it work?

You see how much each action really added on average, measured against a comparison group that did not get it, with an honest range around the number.

See how we measure it

Illustrative: to check the action really works, 400 similar merchants were split at random. Of the 200 who got a rate review, 22 left (11%). Of the 200 who did not, 36 left (18%). The review kept about 7 more merchants in every 100, and the likely range is 1 to 13.

Then AI engineering keeps it running every day: the right person gets an alert, someone on your team approves each action, and every result sharpens the next decision.

Decisions we help you make

Different problems, the same core skill: knowing what is likely to happen, what to do about it, and whether it worked.

See every model we build
Merchant retention
Which slipping merchants are worth a better rate, and which would stay anyway?
Pricing
Which price change adds profit, and which just loses customers?
Credit risk
Which applications need a closer look before approval?
Marketing spend
Where does the next dollar of budget earn the most?

Proven experience. Real systems.

For Fractal we connected payments, sales and operations into one live system. Every role sees its numbers as they happen, and alerts explain themselves in plain English.

Read the Fractal case study
in yearly transactions tracked in the system we built
$100M+in yearly transactions tracked in the system we built
days until the whole team was using it
30days until the whole team was using it
hours saved per person every week
10–12hours saved per person every week

Fractal, construction fintech, United States. Figures from the case study.

Blinko delivered exceptional work on a highly complex problem. Deep expertise in data science, machine learning, and business domain knowledge – exceeded all expectations.

Steve Conn, Analytics Director, Fractal & Sky Systems

What changed at Fractal

  • Before: Numbers came from spreadsheets and days-old exportsNow: Every role sees live numbers
  • Before: Problems showed up late, in reportsNow: Alerts flag problems as they happen, in plain English
  • Before: Forecasting was guessworkNow: Forecasts are part of daily decisions

Nearly 100 client engagements delivered since 2023. Fiverr Pro and Top Rated.

Start with one business problem.

Each step stands on its own. Start with the diagnostic, and go further only when it pays off.

How we work, step by step
  1. Revenue Intelligence Diagnostic

    2 weeks, fixed scope

    An assessment of your data, revenue trends and decision gaps. You get measurable opportunities, the limits of your data, and a practical next step.

  2. Decision Intelligence Pilot

    One high-value decision, tested on your own history first. We agree up front how it must beat the way you decide today.

  3. Production decision system

    First version live in 4 to 8 weeks

    The solution, deployed into your existing workflows with integrations, monitoring and alerts, and optional ongoing support.

The diagnostic, in detail

2 weeks on your own data, with a written readout at the end. Built for payment companies and B2B fintech teams.

What you get

  • Which accounts are declining, and the money behind each one
  • Where decisions are made without reliable data
  • What your data can and cannot support
  • A practical next step, with scope and estimate

What we need from you

Start with a secure data export: transactions, billing or CRM. We assess feasibility before proposing any integration. NDA signed first.

A page from a diagnostic report

Illustrative, fictional merchants

  1. 1Northline Pay$412KVolume moving to a rival processorNext step: Rate reviewHow sure: High
  2. 2Harbor Dental Group$186KCard mix shifting to debitNext step: Pricing checkHow sure: Medium
  3. 3Coastline Outfitters$142KFewer transactions a week since MarchNext step: Account manager callHow sure: Medium
  4. 4Fairhaven Cabinetry$0Seasonal dip, as in past yearsNext step: No actionHow sure: High

In total: 23 merchants flagged, $1.9M of revenue at risk a year. Acting on 9 of them is worth about $340K.

Data limits: refund history covers only the last seven months, so refund-driven losses carry a wider range.

Your data. Your decisions. Measurable outcomes.

You keep the tools you already have. We start with the business question, test what your data can support, and build only what is worth it to you.

What business decision is costing you money?

Tell us the one decision you would most like to get right. You will get an honest answer on whether your data can support it.

No pitch, just an honest answer. We reply within one business day.