Real-Time Analytics Platform for Construction Fintech

Client: Fractal

Industry: Construction Fintech – USA

Project highlights:

🔹 10–12 hrs/week saved per user

🔹 61% faster issue response

🔹 Live forecasts + 100% team adoption

Client: Fractal - US-Based Fintech Startup Serving the Construction & Trades Market

The Challenge

This fast-growing fintech startup was flying blind. Leadership lacked real-time visibility into revenue streams, rep activity, and operational issues. Field sales teams relied on outdated spreadsheets or waited days for data exports. Decisions were reactive, forecasting was guesswork, and time was wasted tracking down basic metrics.

Our Solution

We implemented a comprehensive BI architecture — fully integrated into their backend systems. Through a series of custom-built dashboards, we aggregated data across sales, transactions, user activity, and revenue into digestible, role-specific views. Executives got top-line forecasts and KPIs. Sales reps saw performance, commissions, and customer status. Ops managers received alerts for anomalies or friction points. All in real time.

The Outcome

Each user saved 10–12 hours a week by eliminating manual reports. The company responded to issues 60% faster, and revenue forecasting became part of daily decision-making. Most impressively, the entire team — from execs to field reps — adopted the dashboards within 30 days. The result is a smarter, faster, more scalable organization ready for aggressive growth.